Squarespace vs. Wix: Which is Best for Your Small Business Website?
Choosing the right website builder can make or break your small business online. Your website is often the first impression customers have of your brand, so it needs to look professional, function smoothly, and attract the right audience. Two of the most popular website builders today are Squarespace and Wix, but which one is the best fit for your small business in 2026?
In this guide, we’ll break down the pros, cons, and key differences between Squarespace and Wix, so you can confidently choose the platform that aligns with your goals. Plus, we’ll explain why hiring a Squarespace designer (like me!) can take your website from template to a fully branded experience.
Overview of Squarespace
Squarespace is an all-in-one website builder known for its sleek templates and professional designs. It’s popular with creatives, consultants, boutique shops, and small businesses looking for a polished, modern online presence.
Pros of Squarespace:
Professional, modern templates: Every template is mobile-friendly and optimized for desktop, tablet, and mobile.
Built-in blogging and ecommerce tools: Perfect for businesses that want to sell products or share content easily.
SEO and analytics: Squarespace provides built-in SEO tools and analytics to help your site perform better in search engines.
Cons of Squarespace:
Slightly steeper learning curve than Wix for beginners.
Monthly pricing starts higher than some competitors
Squarespace is ideal for businesses that want a professional website without sacrificing design quality.
When to Choose Squarespace
Squarespace is best for businesses that want:
Strong branding and premium design
Portfolio or creative websites
Integrated blogging or ecommerce features
If your small business needs a unique, professional website that stands out from competitors, hiring a Squarespace designer can help you customize templates, improve user experience, and implement SEO strategies that bring traffic.
Overview of Wix
Wix is a flexible, beginner-friendly drag-and-drop website builder. It offers a large template library and is easy to customize without any coding experience.
Pros of Wix:
Intuitive drag-and-drop editor: Great for users who want full visual control.
Wide template selection: Hundreds of options for different industries.
Free plan available: A good starting point for businesses with limited budgets.
Cons of Wix:
Templates are harder to switch once your website is live.
SEO tools are available, but they can be scattered and less structured than Squarespace.
Advanced ecommerce requires higher-tier paid plans.
Wix is perfect for small businesses that need a website fast and want simple customization without hiring a designer.
When to Choose Wix
Wix is a good option if you:
Want a drag-and-drop, beginner-friendly website
Have a limited budget or need a website fast
Don’t need advanced SEO or ecommerce features initially
Wix is flexible for experimentation but may require migration later if your business grows and you need more control.
Conclusion
Both Squarespace and Wix have their strengths, but the best choice depends on your goals:
Squarespace: Elegant, professional, and scalable, perfect for small businesses that want to invest in branding and conversions.
Wix: Simple, beginner-friendly, and flexible, great for small businesses just starting out or testing ideas.
For small businesses serious about standing out online, a custom Squarespace website designed by a professional can make all the difference. At Nats Design Studio, we specialise in creating Squarespace websites that are not only beautiful but optimised for growth and conversions.
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Ready to elevate your website? Book a design consultation today.