MotherBrand.Me: Concept Development, Branding & Web Design

Taking a spark of an idea and helping develop it into a full online service and support network.

The story
Mother Brand was founded by Emily Gallagher as a dedicated support hub for modern mothers seeking clarity, confidence, and personal growth. At its core, Mother Brand exists to listen, champion, and support women as they navigate motherhood, not by adding to the noise, but by cutting through it.

Offering coaching, tools, and actionable guidance, Mother Brand empowers mothers to take up space, prioritise themselves, and move forward with purpose. Whether it's through streamlining daily routines, decluttering mental and emotional loads, or simply creating space to breathe, Mother Brand is here to remind every mother that her identity matters, beyond the roles, the expectations, and the overwhelm.

The details
I worked directly with Emily to start on the concept as a whole, then we worked on a brand bible document, moving into the brand identity and then a Squarespace website and social media content and strategy.

Design services: Building up a recognisable brand that creates honesty and trust. Within our brand exploration it was important that we ensured we used the right keywords, tone of voice and visual language to appeal to the audience.

Web design: A fully functioning website build in Squarespace, complete with booking and diary ability, a resources section and community network abilities.

Social Media Management: Alongside the branding and website, I created content for Instagram which included video reel creative, quote posts, brand information and styled posts.